Content Design & UX Writing

GET TO KNOW MY WORK (AND HOW I THINK) :

View my full UX Writing & Content Design Portfolio →

Other projects of note:

Money is Personal: Tornado’s Brand Framework >>
(pw: fyeafintech)

a few things from the last year I’m most proud of:

• In less than 6 months, my team has increased Tornado’s customer count by 390%, revenue by 800%, engagement by 400%, and lowered CAC payback to <9 months. Since July 2022, we’ve increased referrals by 700%. ⚡

• In October I helped launch a personalized investing education feature that has become the cornerstone feature of Tornado’s product. Since then, users have completed 1,000,000+ Learn & Earn lessons, with a 95% completion rate. You can read more about Learn & Earn here.

• I designed Tornado’s in-app partner content experience, in turn creating a new revenue stream in addition to our subscription model.

• I developed a brand framework that delivers authentic messaging to help us meet potential customers where they’re at.

I am proficient in Figma, Sketch, and other design tools. 💻